In this resource, students will be familiarised with digital advertising and equipped with the necessary tools to help them manage their online advertising experience. Students will be able to draw on their own knowledge of interacting with online adverts and participate in discussion. They will be introduced to the AdChoices icon and the YourOnlineChoices website as a way of managing these adverts. This is a flexible cross-curricular resource that can be used as a standalone lesson plan or be adapted to run as part of an SPHE lesson or as part of the Digital Media Literacy Short Course for Junior Cycle.
The resource includes:
Before beginning the lesson read the Teacher Guidance Booklet below.
A short film by Media Smart exploring young people’s online activity and their interactions with interest-based adverts.
Worried about something you have seen online or concerned about your child? Childline and the National Parents Council Primary offer free advice and support service.
Childline is a support service for young people up to the age of 18.There is a 24hr telephone, online and mobile phone texting service.
The National Parents Council Primary enables and empowers parents to be effective partners in their children’s education.
Sometimes you might unwittingly stumble across illegal online content like child abuse imagery. Always remember: you can report it and get it removed using Hotline.ie.
Hotline.ie exists to combat the distribution and proliferation of illegal content, like child sexual
abuse content, in conjunction with police and Internet Industry