Explained: What is Yubo (formerly Yellow)?

Explained: What is Yubo (formerly Yellow)?

Yubo Yubo (formerly know as Yellow) app is a social networking site where users can make new online friends. Users create an account and swipe left if they want to be friends with someone or right if they would like to pass that profile. According to media reports the app Yellow came under fire as it was linked to a number of teen sexting incidents in Ireland. It has since rebranded as Yubo. In this article, we explain how Yubo works and address some concerns parents may have around the app.

How does it work?


The mobile phone app is free to download.  To create a Yubo profile, users must give their first name, gender, and date of birth. Users can then choose who they would like to connect with; boys, girls or both. Finally, users can then upload a profile picture and up to 5 other photos. The app encourages users to describe themselves using emoji’s, a feature that may appeal to younger users.

The app can be used in your own country or you can choose to make new friends from around the world. You have the option of hiding your city while using the app. Yubo uses location technology to find other users nearby, meaning that if you choose to use the location features, the app will show you other users who are in close proximity to you. This brings up obvious risks for young people sharing their location online.

Users can swipe right if they see someone they want to connect with or left if they are not interested. If both users swipe right they are matched and can message each other within the Yubo App.

What is concerning about the Yubo app is that it makes it easy for young people to connect with people they don’t know and its design is similar in nature to adult dating apps like Tinder and Bumble.

Yubo also now has a Live feature, meaning that users can create a live video with up to four ‘friends’. There are dangers with this type of activity.

What Parents Need to Know?

Age Restrictions

Users must be 12+ to sign-up for the Yubo app. According to the terms of service, users between the ages of 13 – 17 years old should have parental permission before signing up or creating an account. Users aged 17 and under are only allowed to connect with other users aged between 13-17 years old. However, it is very easy to access the app using an incorrect date of birth. The lack of a robust age-verification tool poses a risk for young users and opportunities for predators.

(NOTE: There is also a version available for adults aged 18+.)

Inappropriate Content
Warnings about inappropriate content can be found on the app store when downloading the app and include the following flags:
• Infrequent/Mild Sexual Content and Nudity
• Frequent/Intense Mature/Suggestive Themes
• Infrequent/Mild Profanity or Crude Humour
• Infrequent/Mild Alcohol, Tobacco, or Drug Use or References

While Instagram and Snapchat are no longer integrated into the site, while conducting our own research, we found that many users upload a picture of the snapchat account details. 


yellow-app-safetyReporting tools
Users can report other profiles, this can be done simply by clicking on the flag icon in the top left corner of the profile you wish to report. The app will then ask users to select a reason for the report from a list of options.

Privacy and Terms of Service
At the time of writing this article there was no clear information available on the Yubo website or in the within the app about terms of service and privacy which is concerning. This is not unusual, as new apps scramble to get out on the market, app creators tend to deal with safety issues as they arise rather than in the design phase. We always recommend reading terms of service and privacy information before downloading any app.

Advice for parents

It is important for parents to be aware of what apps and social networks their child is using. We would recommend exercising extreme caution with the Yubo app, parents need to consider whether the app is age appropriate for their child.

Safety Features Built into Yubo

Yubo has attempted to make the site more safe, using a number of safeguarding features.

– Every user must provide a real mobile phone number at sign-up, which is verified and kept on file

– Users can no longer link to their Instagram or Snapchat account from Yubo

– Location is turned off by default and users also have the option to hide their city

– Before using the app, every user receives a link to community guidelines

– Image-matching technology to detect fake profile photos

– Yubo investigate potentially underage profiles and suspend accounts if someone is lying about their age

– The flag icon in the app and a dedicated reporting form for parents makes it easy to report abuse and other concerns. Respond time aims to be within 24 hours

– Yubo provide safety advice pop-ups and real-time notifications if someone breaks community guidelines so that they understand what they did wrong

– If a user contravenes the terms of service, Yubo can block their mobile phone’s IMEI number so they can’t simply open a new account from the same device

– Yubo is currently developing technology to identify teens posing semi-clad in their photos which  is not permitted on Yubo


Educating and Empowering

Yubo has created two guides to staying safer on Yubo – one for Parents, Carers, and Educators (http://parents-guide.yubo.live/) and one for Teens (http://teens.yubo.live/). The guides provide information about the safety tools available in the app as well as advice about bullying, inappropriate contact, self-esteem and other issues. Yubo also produced guidelines for law enforcement.



Talk to someone

Worried about something you have seen online or concerned about your child? Childline and the National Parents Council Primary offer free advice and support service.

Childline is a support service for young people up to the age of 18.There is a 24hr telephone, online and mobile phone texting service.

Get started

The National Parents Council Primary enables and empowers parents to be effective partners in their children’s education.

01 887 4477

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