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You are what you like? The influence of online algorithms

Have you noticed that when you go online or login to social media you are presented with content, news, articles or ads that somehow know the things that you are interested in? It makes sense that you will see updates from people or organisations that you follow, but what may be less obvious are the algorithms (complex mathematical formulas) working in the background which determine what content is presented in your newsfeed or search results. Platforms such as Google, Facebook, Instagram, and Tik Tok all have their own closely guarded algorithms which personalise the content they show to us – different users who use the exact same search terms or scroll through the same social media platform are likely to see different content.

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Worried about something you have seen online or concerned about your child? Childline and the National Parents Council Primary offer free advice and support service.

Childline is a support service for young people up to the age of 18.There is a 24hr telephone, online and mobile phone texting service.

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The National Parents Council Primary enables and empowers parents to be effective partners in their children’s education.

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